Speed · Stability · Clean stack

Faster client sites. Fewer client calls.

Slow, bloated WordPress sites cost your agency renewals. I find what’s dragging them down and fix it inside your client’s install, under your name.

Core Web Vitals Example site
dental-group.example Baseline
LCP · largest paint4.8s
INP · responsiveness420ms
CLS · layout shift0.28

Marker shows Google’s good threshold. Numbers are an example, not a promise.

What gets optimized

Fixed at the cause. Not masked by a plugin.

LCP · INP · CLS

Core Web Vitals

Measured on real pages and fixed at the cause, not masked by a plugin.

Plugins

Plugin weight

Every plugin mapped. Overlap and dead weight removed, and conflicts found before they turn into an outage.

Database

Database

Autoloaded options, orphaned tables, old revisions, and expired transients cleaned so the admin and the front end stop dragging.

Media

Images and scripts

Right sizes, modern formats, lazy loading, and scripts loaded only on the pages that need them.

Edge

Caching and edge

Server cache and Cloudflare edge rules tuned to work together instead of fighting each other.

Builder

Theme and builder

Heavy page builders trimmed or replaced. When a Kadence conversion is the real fix, you’ll hear that and get a quote.

How it works

Measure. Fix. Prove it.

01

Baseline

Measured before anything is touched. You get the starting numbers.

02

Fix

Changes made on staging first when the host supports it, with a rollback point either way.

03

Prove

Before and after numbers in a white label report you can send as your own.

Why it matters to your agency

  • Slow client sites turn into support tickets and renewal conversations you don’t want to have.
  • Core Web Vitals are part of what Google measures. You’ll see exactly where each site stands.
  • Lighter sites break less on updates and cost less to maintain.

Straight talk

  • No ranking or revenue promises. You get measured, documented improvements.
  • Sometimes the host is the ceiling. If it is, you’ll hear that first, with a migration quote.
  • No WooCommerce stores.

Questions agencies ask

Straight answers.

Will you install a speed plugin and call it done?

No. Plugins can hide problems. I fix the cause and add tools only where they earn their place.

Do you work on live sites?

Staging first when the host supports it. Either way, there’s a rollback point before any change.

Can my client see the report?

Yes. It’s white label. Put your logo on it and send it.

What if the site needs a rebuild?

You’ll get that answer in writing, with the reason and a quote, before any work starts.

Slow client site? Get the baseline.

Send the site. You’ll know what’s dragging it down before any work starts.